09 June 2006

Please, no underwear, socks or ties this year

According to the National Retail Foundation 2006 Father's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, spending for Father's Day in 2006 is projected to be $9.0 billion, up from $8.2 billion in 2005.

When it comes to gifts for Dad, the average expenditure is projected to be $88.80, compared to $122.16 spent this year on Mother's Day gifts.

Almost 69 percent of consumers are expected to purchase at least a Father's Day greeting card.

Other gift ideas for Dad this year are:
  • Special meals or outings 38.1 percent
  • Clothing 32 percent
  • Gift certificates 27 percent
  • Books or CDs 22.3 percent
  • Electronics or computer-related accessories 15 percent
  • Tools or appliances 11.2 percent
  • Home improvement or gardening tools 10.9 percent
  • Sporting goods or leisure items 9.1 percent
Gift certificates are always a good gift and they fit nicely in a Father's Day card. Gift certificates are available from a variety of vendors, from Home Depot to Chili's Restaurant.

Do not fall into the "Well, we know he will use these" trap. Raise your right and and repeat after me: "We promise NOT to give dad underwear, socks or ties this year."

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