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Here are just a few of the recent articles that may be of interest to the savvy marketer.
- Activity in Posterior Parietal Cortex Is Correlated with the Relative Subjective Desirability of Action
- A Truffle in the Mouth Is Worth Two in the Bush: Odor Localization in the Human Brain
- Cycling the Synapse: Scenic versus Direct Routes for Vesicles
- Neural Correlates of Behavioral Preference for Culturally Familiar Drinks
- Predictive Neural Coding of Reward Preference Involves Dissociable Responses in Human Ventral Midbrain and Ventral Striatum
- Cortical Development deNUDEd
![](http://photos1.blogger.com/blogger/4896/707/320/doctors.jpg)
The next newsworthy event probably be focus groups that remind us of the Matrix.
Or, perhaps the desensitivation of medical researchers of higher brain processes from Baylor Medical.
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They will will need help before they try to discuss research with the young guns of the advertising world.
Tags: neuromarketing, brain branding, young guns, worth the pain
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