The National Organization for the Reform of Marijuana Laws (NORML) placed shelf talkers* in grocery stores directly adjacent to the very products seemingly associated with items that are useful if you imbibe. Does this qualify as a grass roots campaign? LOL
* Shelf Talkers attach to retail shelving and draw the shopper's eyes to your product.Tags: NORML, shelf talkers, Spinach Agency
1 comment:
I definitely haven't seen these ads in my neck of the woods yet! Great stuff though! lol
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