29 November 2006

Ethics for Bloggers by WOMMA

With all the problems of disclosure and ethics in regards to bloggers, advertising agencies and public relations firms, I am posting the WOMMA Ethical Blogger Contact Guidelines-10 Principles for Ethical Contact by Marketers.

Advertising for Success already has a full disclosure policy, but I am adding word of mouth marketing ethical standards as well. Not all apply guidelines apply to my websites, but I wanted you readers to have the full set.
  • I will always be truthful and will never knowingly relay false information. I will never ask someone else to deceive bloggers for me.
  • I will fully disclose who I am and who I work for (my identity and affiliations) from the very first encounter when communicating with bloggers or commenting on blogs.
  • I will never take action contrary to the boundaries set by bloggers. I will respect all community guidelines regarding posting messages and comments.
  • I will never ask bloggers to lie for me.
  • I will use extreme care when communicating with minors or blogs intended to be read by minors.
  • I will not manipulate advertising or affiliate programs to impact blogger income.
  • I will not use automated systems for posting comments or distributing information.
  • I understand that compensating bloggers may give the appearance of a conflict of interest, and I will therefore fully disclose any and all compensation or incentives.
  • I understand that if I send bloggers products for review, they are not obligated to comment on them. Bloggers can return products at their own discretion.
  • If bloggers write about products I send them, I will proactively ask them to disclose the products’ source.
Honesty is not optional and deception is always exposed. Ask Edelman.

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1 comment:

Anonymous said...

Wasn't sure of ethical rules after just starting my blogs, and visiting many others. Looks pretty much like the rest of lifes ethics.

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