A study by BIGresearch and Home Electronics Journal (October 2006) found that over half of US affluent consumers plan to make high-end computer purchases online.
- 93 percent of affluent consumers in the US conduct Internet research before purchasing consumer electronics
- over 62 percent visit product websites and peruse search engine results
- over 27 percent sign up for informational e-mail newsletters
Tags: BIGresearch, affluent consumers, consumer electronics, high-end computers
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