12 January 2007

Online Video Tags and Hotspots

Producers of online video are now able to tag and link to specific video elements such as character, genre or quote. Online video may now be segmented into its component parts and hotspotted.

According to David Berkowitz (of 360i) for MediaPost Search Insider.
. . . expect hotspotting to become a household word. Through this technology, producers can isolate characters, sets, products, and other elements within the video and not just tag them but link them.
Video hot spotting is similar to image mapping, where you have a clickable area (hotspot) on a image, such as a map, that links to more information.

Video will become riddled with links and supported by advertising. Is it free yet?

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