20 May 2007

Do You Know a Gamer? Are You One?

Online Gaming 2007: The Virtual Landscape, a study recently completed by NPD, provides an up-to-date analysis of the online gamer.

Advertising Age - Who Is Today's Gamer? You Have No Idea

Advertising Age took this report and used it to generate demographic profiles of the gamer(s).

80 percent middle class
54 percent console owners
44 percent casual gamers
42 percent women
41 percent movers and shakers
40 percent virtual shoppers
20 percent little kids
17 percent gamblers
1 percent penny pinchers

Read the report for a few surprises.


SandyCarlson said...

I know a gamer who lost a ton of his savings gambling. I know a few cheapskates who will gamble in person--to a very exact limit--but not online. Fear of addiction!

CyberCelt said...

@sandy carlson-It is a thin line between gambling for fun and having to gamble. I go into the casino with $50. I play BlackJack until it is gone, whether it takes 30 minutes or 7 hours. What is your game?

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