Advertising Age - Who Is Today's Gamer? You Have No Idea
Advertising Age took this report and used it to generate demographic profiles of the gamer(s).
80 percent middle class
54 percent console owners
44 percent casual gamers
42 percent women
41 percent movers and shakers
40 percent virtual shoppers
20 percent little kids
17 percent gamblers
1 percent penny pinchers
Read the report for a few surprises.
I know a gamer who lost a ton of his savings gambling. I know a few cheapskates who will gamble in person--to a very exact limit--but not online. Fear of addiction!
@sandy carlson-It is a thin line between gambling for fun and having to gamble. I go into the casino with $50. I play BlackJack until it is gone, whether it takes 30 minutes or 7 hours. What is your game?
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