20 June 2007

Buzz from Digital Hollywood

David Berkowitz was inspired by Aaron Goldman who, at the Search Insider Summits, keeps a checklist of the buzzwords from the event and shares them.

MediaPost Publications - Buzz From Digital Hollywood - 06/19/2007
Brands: Branding, protecting brands, and catering to big brands were at the heart of the discussion.

Measurement: . . . measurement was a far more frequent topic of conversation than targeting, engagement, integration, optimization (by my count, mentions of measurement outnumbered all those other topics combined).

Google: The leading search engine didn't come out all that well in Hollywood, mostly due to privacy concerns, especially in light of the DoubleClick acquisition.
Get the entire scoop here.


Anonymous said...

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CyberCelt said...

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