MediaPost Publications - Buzz From Digital Hollywood - 06/19/2007
Brands: Branding, protecting brands, and catering to big brands were at the heart of the discussion.Get the entire scoop here.
Measurement: . . . measurement was a far more frequent topic of conversation than targeting, engagement, integration, optimization (by my count, mentions of measurement outnumbered all those other topics combined).
Google: The leading search engine didn't come out all that well in Hollywood, mostly due to privacy concerns, especially in light of the DoubleClick acquisition.
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