Advertising Age - Kellogg Move Bodes Ill for Ads to Kids
By agreeing to market to kids only the 50% of its brands that meet certain nutritional criteria, Kellogg has kick-started an industry trend expected to throw into play some $1 billion or more in marketing dollars.What do you think? Will the kids miss the sugary cereal ads or will they just take it in stride? Let me know what you think.
Americans are really overweight. On a trip there a few years ago I noticed huge people. This is a step in the right direction for the 'fast-food' nation!
@cyberst0rm-I know. I have a new blog, called Losing Proposition, about my struggle with weight loss.
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