30 August 2007

Going to keep searching, searching . . .

DoubleClick Performics recently released data from a study targeting moms and their search behaviors and preferences. Download press release from Performics here.

Of the nearly 1,000 moms surveyed
  • 89 percent use the Internet at least twice a day
  • 90 percent have been using it for more than seven years.
  • 86 percent of respondents said search engines are the most efficient way to find information.
Center for Media Research - Daily Brief - read article detailing findings of survey

From the article:
The data illustrates heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.
  • 70% use search engines to gather information before making any online purchase.

  • 57 percent use search engines to gather information before making any offline purchase.

  • 64% use search engines to find out where to purchase products offline.

  • With regard to purchases made in the eight product categories under study, 92% of respondents say search engines were helpful in providing valuable information prior to purchasing, and 79% say the same for the offline purchases they made.

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