06 November 2007

Do Not Track Initiative

As reported on CoolAdzine for Marketers last week, Facebook is unleashing an advertising model that will allow advertisers to serve behaviorally targeted advertising to members of social networks based upon their profile information and contacts.

Click to read: Social Network Ads: Too Close, Too Personal?

From the article:
Analysts and agency executives say the moves to uncover what a News Corp. executive once called the "digital gold" of user-interest data and social connections could herald the evolution of behavioral targeting as the greatest advance in Internet advertising since Google perfected keyword-targeted search ads seven years ago.
Some privacy groups have responded by creating a Do Not Track initiative. I responded by uninstalling all applications and making my profile private on Facebook. How will you respond?

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