03 April 2008

Optimizing Podcasts for SEO

This is an excellent blog post on the process of recording, optimizing, marketing and distributing podcasts. Charlene Jaszewski from aimClear attended the Podcast & Audio Search Optimization session during Search Engine Strategies in New York and she is sharing . . .

Narrowcasting, Kitchen-Sink ID3, End to End Podcast & Audio Search Optimization! » aimClear Search Marketing Blog

From the post:
Always have information on show’s schedule to attract subscribers and tell how to subscribe. In fact, provide subscription information on every landing page . . .

Don’t change the name of your show unless you are prepared to lose listeners. Jeremy Shoemaker changed his show from “Net income”to “Shoemoney Show.”250,000 RSS subscribers were abandoned when he changed the name!
If you are interested, but have no idea what an ID3 tag is, then this blog post is for you.

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