This time, there will be no Bob Seger to pull their fat from the fire. Like a Rock has been used to sell Chevy trucks for years. The way I heard it, Bob Seger did not want to have his song become an advertising tool. A young man who would be laid off if the automotive plant closed, went to Bob Seger and told his story. Like a Rock became a GM anthem.
Now GM is throwing money at advertising without planning it seems. You can read the entire story by clicking the link.
Marketing: Why GM's Advertising Has Failed to Impress - Advertising Age - News
. . .initial response post-bankruptcy was to launch a multimillion-dollar (GM-branded) TV and print ad blitz, entitled "Reinvention." Needless to say it was puzzling and short lived. Following that fiasco were new Buick ads featuring an L.A. "Fashionista." . . . Next up was another multimillion-dollar GM brand campaign featuring the new chairman, Ed Whitacre.GM is not going to survive if they do not "young up" and start using social networks, mobile marketing and online advertising. They need to drop the print and TV ads or tie them into new media.