Using Ad Sets to Improve Even Your Best PPC Ad Campaign
Tuesday, May 4 - 1 PM EDT
Speaker: Matt Van Wagner, CEO, Find Me Faster
Sponsored by Acquisio
For years, A/B ad split testing has been the workhorse of ad testing for PPC campaign managers. It is easy to understand and easy to implement, and can produce steady, predictable gains in your campaigns. However, A/B testing can also lead to over-optimization, a thinning of your ad message diversity and cause decay in your campaign performance.
That's where Ad Set Optimization™ comes in.
The Ad Sets Optimization model side-steps the pitfalls of A/B Ad Testing and can be used to improve the performance of any paid search campaign.
Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model, will explain how a set of ads can outperform the best ad in an ad group, and show how to improve your PPC campaign results using this new technique. He'll discuss:
•How a set of ads can outperform the single best ad in an ad group
•What ad sets are, how and why they work
•How to apply the Van Wagner Ad Sets Optimization model in your PPC campaign
Matt Van Wagner is President and CEO of Find Me Faster, a search marketing agency in Portsmouth New Hampshire. Ad Set Optimization™ is a trademark of Find Me Faster. Matt is a regular contributor to Search Engine Land and a frequent speaker at industry events.
Free, but you must register. > Click here to register!
via Search Marketing Now
thanks for your information about that, I want to develop coincided how to maximize ad campaign ad to me ahead of my rivals
Interesting, but complicated fine tuning because I find that most people struggle with the basic fundamentals of google PPC. There are lots of things more important than 'ad sets'. Like improving your quality score by deleting poor performing keywords. Using the 80/20 rule I would place my effort where I would get my greatest return and 'ad sets' would not be one of them.
Thanks for the info.
Lately i have been trying to perform split testing with ppc ads on both adwords and facebook for my weight loss offers, but nothing. I guess, i'll have to ask some freelancers to find some profitable keywords for me.
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