I have never met Andy Beard, yet I trust his opinion on all things having to do with Internet marketing, social media and general business. He is one of the most prolific writers I have met, but each post is packed with information you will not find anywhere else on the Internet. This latest post caught my attention because I use Twitter sometimes I wonder why.
Twitter Lists (part 1) – Twitter Wants Your Brand
. . . if you don’t have a Twitter account for your brand that is actively used (it is fairly safe to squat), it is highly likely that you will never have Twitter appear with realtime results for brand searches in the main SERP unless you are a trending topic.
Andy Beard provides information on optimizing for Twitter, yet he emphasizes that the Twitter appears to prefer name and brand in its ranking algorithm.
Take a moment and peruse http://andybeard.eu. It is well worth a look. I have put Andy's picture up so that if you see him at a conference, you may want to introduce yourself and attend any session with which he is associated.