01 November 2010

Gap Logo: 3 Failures and Power of Internet

Here is just a little of what Logo Design Love writes:
So, where to start with this debacle? Basically this boils down to three clear failures. A failure in sourcing the right consultant, a launch failure, and a failure of belief. While significant, these three failures were only the fuel, and the Internets simply brought the matches. Plenty of them. Branding programs are never perfect, and even the most imperfect births can still lead to strong, healthy brands.
Three failures and one match
1, wrong consultant
2. launch failure
3. failure of belief
4. F I R E of the Internet

Check out the Logo Design Love blog if you are looking for help with a logo or a brand. Too bad GAP did not . . .

8 comments:

ray interhealthstore said...

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yemek tarifleri said...

good post. tnk you editor.

Jim said...

I am agree that , very nice post man..thanks for sharing

Win8 said...

I have been lookin to get my logo designed, I stumbled at ur site and accidently forund out what i was lookin for..Thx a ton :)

jmer eviews said...

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reg cleaner software said...

Great post! Thanks for sharing informative blog post like this. I find it very interesting to read and it's very informative! Anyway, thanks for sharing and keep writing!!!

Your Photo on Canvas said...

Your blog gives good justification for the failures and advantages of using the net. I do agree with what you have written.

Viktory Ego said...

I do agree with you.Very beautiful post!The main purpose of internet to help people find what they're interested.

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