Beat the Rising Cost of Paid Search: Tips and Tactics
Thursday, February 17
1 PM EST
Speakers: David Szetela, Clix Marketing and Rob Cooley, OptiMine
Explore the recent upward trends in the cost of PPC advertising. Discover solutions to make PPC campaigns more efficient.
PPC expert David Szetela will cover what to look for in your PPC campaign to improve profitability, and what steps to take as a result. Following David’s presentation we’ll hear from Rob Cooley of Optimine, who will share his company’s experience with improving results in paid search campaigns.Free, but register now at Search Marketing Now.
Thank you for the heads up on this webinar. I've gained so much SEO and PPC knowledge through various free webinars on the web. I owe my career to them!
I just participated in a great webinar from Kickstart Search last week and I'll definitely put this one on my calendar for Thursday.
Is ClickBooth available for UK advertisers or is it mainly for US.
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If PPC charges are increasing then either margins are increasing or costs paid to publishers are increasing. I see no evidence of publishers being rewarded more in the last 3 years, in fact I see the reverse, where millions of publishers are leaving the market because of poor PPC ROI. So, it must be that advertiser margins are increasing. Is it possible that if only 3 or 4 advertisement brokers exist then we have a monopolistic situation?
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If PPC charges are increasing then either margins are increasing or costs paid to publishers are increasing. I see no evidence of publishers being rewarded more in the last 3 years, in fact I see the reverse, where millions of publishers are leaving the market because of poor PPC ROI
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