22 February 2012

Second Best Commercial of 2011

Back to the Start
Second Best Commercial of 2011

This is a great commercial about sustainable animal husbandry. Willie Nelson sings a Coldplay song, The Scientist. I found the ad refreshing and it renewed my hope that we may yet become a gentler society.
. . . the spot is a marvel of craft, visually and musically. And it answers its own call, with all proceeds from the sale of Nelson's song on iTunes going to the Chipotle Cultivate Foundation (Tim Nudd, AdWeek, Ten Best Commercials of 2011 : The year's most impeccable craft and storytelling in advertising).
The Chipotle Cultivate Foundation is dedicated to creating a sustainable, healthful and equitable food future. The foundation has contributed $2+ million in to help fund sustainable agriculture, family farming and culinary education initiatives.  If you wish to learn more about the foundation, visit their website here.


CHIPOTLE • Back to the Start
Agency: Chipotle and CAA
Production Company: Nexus
Nexus Director: Johnny Kelly
Nexus Exec Producers: Cedric Gairard, Chris O'Reilly, Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten
Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
3D Previs Lead: Mark Davies
3D Modeling: Wayne Kresil
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem
Music Supervision: David Leinheardt at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic


@JayseeBlabs said...

This commercial is cute!

saha said...

Commercial is very interesting and cute. Music is also very good. Yes, Cultivate a better World.

For information about technology world visit techno

Irfan said...

hotels views

I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

Neng Cici said...

i like your blog, but I can't speak english.

MD.Mostafa Kamal said...

really nice post i like this blog....:)

Related Posts with Thumbnails