02 October 2012
Christmas Creep and Politics
Many retailers will delay beginning Christmas marketing campaigns until after the election. Retailers usually start holiday marketing campaigns the first week of November. However, November 6, Election Day is causing retailers to delay holiday campaigns until after the election.
I am not sure how I feel about this. Is it better to be done with politics and start Christmas? Can we just do away with both? Last night, one of my shows said it would return in 2013. Has life come to a complete stop? I know the Congress took off, but who would think retail would bow down to political pressure?
Holiday Forecast Is Rosy, But Election Could Delay Marketing Campaigns