29 January 2007

Panama Update from Yahoo!

Interesting interview on Search Insider (Bill Wise, 1/29/07) with Steve Mitgang, Senior VP of Advertiser Products and Platform for Yahoo!

With Panama, the heart of the system is about making the most relevant connection between searchers and advertisers. We're rewarding ads based on relevancy factors, like click-through rate. All things being equal, better ads get better click-through rates; so we're incentivizing advertisers to focus on the quality of the ad message, and not simply on the bid price.

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