12 March 2007

Green on Green : 2007 St. Patrick's Day

2007 St. Patrick's Day Consumer Intentions and Actions Survey, conducted for National Retail Federation by BIGresearch was designed to gauge consumer behavior and shopping trends related to Saint Patrick's Day.

Expenditures for Saint Patrick's Day are expected to top $3.75 billion.

The average consumer is expected to spend $34.89 celebrating, up from$27.94 in 2006.

How do we celebrate Saint Patrick's Day?
  • 82.6 percent celebrate is simply by wearing green
  • 33.9 percent prefer a quiet evening at home, staying in to make a special dinner
  • 30.5 percent of consumers stated they planned to celebrate St. Patrick's Day by attending a party at their favorite restaurant or bar
  • 22.2 percent will decorate their home or office
  • 17.0 percent of consumers will attend a private party
Who will be spending the most money to celebrate the day of green?
Young adults intend to spend the most on St. Patrick’s Day this year, with the average 18-24 year old planning to dish out $40.12. Second to young adults are the 25-34 year olds who will spend $39.04, followed by the 35-44 year old age group at $36.56.


1 comment:

sinisterkid987 said...

wow the data you put on here is pretty true, we did sort of St.Patrick's celebration at college yesterday, and kids were donating much money, and it was a sea of green out there!Nice Post. Take Care. Peace. Oh, if you have time, check out my magic videos and leave some comments.

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