22 March 2007

Less is more when marketing to the third screen

Excellent article about advertising on the third screen. This is a funny article that contains many good points. If you are into mobile advertising, you should read it.

MediaPost Publications - Get In, Get Out, Take Names... Sir! - 03/22/2007
I am suffering eye strain. Some of the banners... have me squinting to get the details... the creative looks like ... bumper stickers that make me drive too close to read. White text headlines on a dark background or against complex images... oozes into a blob...
Steve Smith, I like your writing style. I started laughing after bumper sticker.

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