17 February 2006

Behavioral Targeting and Search Engine Marketing Hybrid

Danielle Leitch of MoreVisibility, a search engine marketing firm, speaks with authority about click-through rate and behavioral targeting (BT):

On MSN and Google, and to some extent, Yahoo, your click-through rate ... determine your positioning ... the more qualified the searcher to the ad, the higher the likelihood they will click...

Read the complete interview in Behavioral Insider.

According to Ms. Leitch, all benefits from behavioral targeting will flow to the advertiser. However, consumers will have faster access to more relevant information...finally!

Increased efficiency in the search process will bring increased services to consumers. Like what? Read about virtual travel planning and tourism services on USAer Blog.

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