19 May 2006

Forget Mom! Kids Are the Market!

The Kids Market in the US, from market researcher Packaged Facts, details the latest HOT demographic in the USA -- KIDS!

Children 3-11 years old make up a consumer market of 36 million members, with purchasing power of over $18 million AND, which is slated to reach $21.4 billion in disposable income by 2010.

Beyond what the kids spent themselves, families spent an additional $115 billion on the children. Almost half of the total, $58.3 billion, went for food, the rest to such things as clothing, personal-care items, entertainment and reading materials.
We moms know this. We could detailed every penny spent on non-essentials, or detail the necessitiies as defined by a 3-11 year old boy. Now, this list is a bit dated as my son is now 16, but you get the idea...
  • airplane models
  • animal slippers
  • arcade tokens
  • arrows and dart guns
  • balloons and water balloons
  • baseballs
  • basketballs
  • bats and softball
  • BMX bike
  • artist case with paints, brushes, markers and charcoal
  • batteries
  • bb guns
  • bicycles (at least 2 per year)
  • board games
  • boots of every kind: cowboy, military, rubber
  • boxes of cereal purchased for toys only
  • camera and film
  • camouflage clothes
  • cap guns and cap rifles
  • cheap toys (at least one per trip to store)
  • checkers
  • CO2 cartridges
  • coin counting machines
  • comic books
  • computer
  • computer games
  • cowboy holster and 6-shooters
  • crayons
  • diving toys
  • dog training whistles
  • drum sets
  • duck calls
  • duck tape
  • educational toys (a mom has to have hope)
  • electric keyboards
  • ever-increasingly larger water guns
  • ever-increasingly larger remote control cars
  • every movie made by Disney
  • expensive hand carved walking sticks from State parks
  • firecrackers and bottle rockets
  • fishing poles
  • flashlights (more batteries)
  • flat penny souvenirs
  • floating toys
  • flutes
  • foreign coins
  • wooden fort with tire swing, rope ladder, firefighter’s pole and slide
  • gadgets they would lose part of immediately
  • GI Joe
  • glow sticks
  • Goosebumps everything: books, toys, rugs...
  • guinea pigs and aquarium
  • guitars
  • hair dye (red, blue, aqua)
  • Happy Meals
  • harmonicas
  • hats of every kid: cowboy, military, gimme
  • Hot wheels, carrying case and race track
  • iguana and accoutrements
  • inline skates
  • Jedi swords
  • karaoke machine
  • kites
  • knives and swords
  • laser pointers
  • lock boxes, wooden boxes, ammo boxes
  • magic markers
  • military dog tags
  • military figures to stage battles
  • model trains, play planes and miniature automobiles
  • more hair dye (brown and blonde) to cover the above hair dye so they could attend school
  • more legos
  • mountains of legos
  • newts and different accoutrements
  • Nintendo machine and games
  • Ninja Turtles
  • paintballs
  • pellet guns
  • pellets
  • playing cards
  • POGS (do not ask)
  • Pokemon cards (at least one package per trip to store)
  • Polaroid camera and film (more fun than waiting)
  • posters
  • Power Rangers masks, costumes and swords
  • rope, string, rubber bands and bubble wrap
  • scooters
  • Sega machine and games
  • skates
  • skateboards
  • silly string
  • soccer balls
  • soccer socks, shin guards and shoes
  • stuffed animals
  • styling gel
  • sunglasses (at least one pair a week)
  • superhero sheets and curtains
  • swimming pools
  • swing set
  • temporary tattoos
  • tents and sleeping bags
  • tools (their own or anyone else’s)
  • transformers (from vehicle to monster)
  • wooden tree house with retractable ladder
  • turkeys, doves, tree frogs, hermit crabs, puppies and kittiens
  • various superhero PJs
  • VCR and TV in their room
  • walkie-talkies
  • walkman
  • wallets with chains
  • wooden cork guns
  • X-Men


Wally Banners said...

Moms are true Saints!!

Corsarius said...

that is indeed a huge market. pogs? whoa, i thought the fad over it had subsided. ;) guilty once-a-kid-once-a-pog-player here.

maria said...

I read more and more articles about
advertising to the 3-11 years old.


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