The AMA introduces the new author series with Marketing Matters LIVE!, AMA's online radio program. The radio program airs every Wednesday, live, from 11:00am CT-12:00pm CT. All the shows are archived here
for you to listen to at your convenience.
This new series features authors of today's leading marketing books and how you can put their forward-thinking ideas into practice. You now can be part of the show by calling in with questions for the authors or email your questions
prior to the show.
Date: July 18, 2007
Time: 11:00 am CT-12:00 pm CT
Brothers Chip Heath and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Survive and Others Die
. The book has been featured in Time, U.S. News & World Report, People, Fast Company, Inc., on The Today Show, on NPR's Morning Edition, and in many other publications. Ever wonder why do some ideas stick easily and others struggle? And what can we learn from the ideas that do make it?
In some cases marketing ideas can be a hit or miss situation. When something new comes around one must try it or leave it alone. One such new idea is the Reciprocal Review Carousel. The idea is based on few simple and yet effective link-building and blogging techniques.
I am particapating in this experiment and I invite you to try it also. You acn learn more at http://learnabouthealth.blogspot.com/
@hi, lynn! Thanks for stopping by. Could you tell me what the konalinks are for/about in the RRC?
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