From article:
Coors Light is in and Budweiser is out as the official beer of Nascar, the auto-racing league said. Beginning in 2008, the five-year, $20 million deal gives Coors Light exclusive access to Nascar logos in advertising, packaging and promotions, as well as the right to brand the Pole Award, which goes to the fastest-qualifying time in each race
I would think heads are rolling around Bud HQ right now, wouldn't you?
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