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02 April 2008
Advertising-supported mobile media content
According to a report from The Nielsen Company, 23 percent (58 million) of mobile subscribers in the USA say that they viewed advertising on their phones in the past 30 days. More importantly, 51 percent of all users (28 million) who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad. Of those subscribers that saw an ad and responded, 26 percent said they sent a text message, 9 percent used click-to-call to respond.