12 May 2008

Take Anything But My Chocolate

Compass Partners and BlogHer conducted a social media benchmark study of more than 6,000 women.

Woman Bloggers

More than 36 million women write, read or comment on blogs. Of these, over 15 million are publishers and over 2 million are reader and commenters.

  • 68 percent are between the ages of 25-41
  • 2/3 are college graduates, and
  • 46 percent earn $75K+ per year.

Research Brief » Blog Archive » Women Would Sacrifice Almost Anything But Chocolate For Blogging

Women are so passionate about blogging, says the report, that large percentages said they would give something up to keep the blogs they read and/or write:

  • 55% would give up alcohol

  • 50% would give up their PDAs

  • 42% would give up their i-Pod

  • 43% would give up reading the newspaper or magazines

  • only 20% would give up chocolate


Anonymous said...

I love chocolate too. Yumm.. and I can't give it up as well. iPod? I don't have any yet but I am planning to buy one.

SandyCarlson said...

Interesting stats and demographics. I'd give up chocolate for blogging. But hopefully not for too long!

Anonymous said...

I would definitely give up chocolate to keep my blog, but it would be a struggle!

A more interesting and deeper question for me is what it would take for me to give up the internet entirely. That is the million dollar question.

I believe I would give up my car and my cellphone combined before I would give up internet.

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