The respondents' top goals for online press releases indicated that the traditional goals of increasing an organization's visibility and credibility and announcing news are now almost equally as important as new goals that include reaching customers directly, creating online content, and search engine optimization (SEO).
For more information download this white paper.The most frequently mentioned criterion for evaluating the success of online press releases was:
- The number of times the release has been republished on websites (79.6 percent)
- The number of times the release has been viewed online (76.8 percent)
- An article based on the release (75.4 percent)
- Media interview requests as a result of the release (74.2 percent)
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With the top 2 reasons being non-traditional media related, the emphasis is moving from releases that target the media to releases that are designed to be read by the consumer or prospect.
Often referred to as 'news releases' as opposed to press releases this kind of direct to consumer release is gaining popularity and can have a huge benefit for SEO and human traffic back to your site
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