Wave of Disaster Advertisement

Charities must be creative in soliciting donations. As disasters increase worldwide, people have become immune to calls for aid. Do you donate to disaster relief, animal rescue, cancer research, environmental causes or . . . ?

Cossette Media helped the Canadian Red Cross focus our attention on Indonesia, ravaged by tsunami after tsunami after earthquake.

CMDGlobal.com - Red Cross - Canada - Cossette Media - A clever crease highlights a major issue.

The ad formed a topological map depicting an Asian shoreline. At the point where the crease would naturally occur in the paper – somewhere mid-ocean on the map - words such as earthquake, flood, storm and typhoon congregated together forming a wave of disaster.

Tags: wave of disaster, canadian red cross, cossette media, print ad