16 July 2012

Millennials on the Cusp of Change

Generation We - the Millennials - has arrived. They have emerged as a powerful political and social force. Their huge numbers and progressive attitudes are already changing America and the world.

Millennials get it.  They are the most marketed to generation yet. They were the first generation to be targeted by advertisers. Commercials were written for Millennial babies less than two years old.

There are 62 million Millennials (Generation We) with $143 billion in buying power.

Below are five things you, brand marketers, need to know to be successful with this generation.

1. They’re Not Brand Loyal
Unless you happen to be Apple, endearing your brand to Gen We for the long term won’t be easy. Remember, they left MySpace for Facebook.

They are concerned with value and function than brand because they were molded by the largest global recession in recent memory. 

You will have to evolve with them, demonstrate value to them, and market yourself in non-traditional ways. 

2. They Expect Brands to Fit Their Mold. Not the Other Way Around.  
When products and brands don’t perform the way they want or expect them to – they will blame the brand and go elsewhere. 

 Tailor your brands and products to them, or allow them to do so. They want it "their way."

3. They Care About the World and What Your Brand is Doing For It
This generation is the first generation to experience “green” in the mainstream.

Consider how your brand treats the world, because Gen We will.  They expect transparency. 

4. They Expect You to Entertain Them
You should entertain this group.  They have always been entertained. They have much shorter attention spans than previous generations, but an uncanny knack for processing massive amounts of information

My son can be gaming on his laptop, texting to FaceBook, making and receiving cell calls and texts while watching TV.  Seriously.

5. They Actually Listen to Their Parents and vice versa.
Gen X parents and Gen We kids are watching the same TV channels, wearing the same clothing brands and playing the same video games — often together as a family. 

This group has participated in family decisions,, so they tend to listen and even copycat their parents’ purchasing habits. Do Not ignore Mom and Dad

11 comments:

Unknown said...

I can't imagine keeping up with and the daily process of creation that you've been going thru... I have a blog as well... I think it has three or four entries in it....

I'll see you on the boards and somewhere in person down the road buddy....
burun estetigi

Profit Miracle best money making system said...

I’m amazed, I have to admit. Rarely do I encounter a blog that’s both equally educative and interesting, and let me tell you, you've hit the nail on the head. The problem is something that too few folks are speaking intelligently about. I am very happy I stumbled across this in my hunt for something relating to this.

By boston car service

Unknown said...

It is really a nice and helpful piece of information. I’m happy that you simply shared this helpful info with us. Please stay us informed like this. Thank you for sharing.

Anonymous said...

This is a amazing blog post and informative. I read it and enjoy. Thanks a lot to give such a nice information.

Stock Tips

e4drive said...
This comment has been removed by the author.
shouravilu said...

Tired of buying real looking dummy likes that has nothing to do with your business? Instead, get this Shareyt.com account with 1500 coins that can bring 750: ✫facebook fans/ ✫Google Plus votes/ ✫Pinterest Repins, likes/ ✫digg, stumbleupon, twitter, youtube followers & much more ✫You can use it for multiple pages, control speed of your campaigns. Adding fans/ votes was never so easy .Youwill set up a campaign with 2000 credits on our social media marketing network that can generate you upto 1000 facebook fanpage likes over time for $5 .TO Join : http://shareyt.com/?r=29983

Anonymous said...

This is a amazing blog post and informative. I read it and enjoy. Thanks a lot to give such a nice information.

Easy To Use Mobile Phones

Unknown said...

I am really interested to find out whether directory links are of much value or not. I have heard mixed reviews.

Obviosuly DMOZ and Yahoo will help the website’s traffic and ranking, but what about the free directories like the ones used for Fast Directory

Submitter?

I guess I will do some experimenting - Software Company

e4drive said...
This comment has been removed by the author.
linqing said...

welcome our blog website,you can get more surprise,we supply many nfl jerseys cheap!!
http://www.nflmlbncaacheapjerseys.com

linqing said...

welcome our blog website,you can get more surprise,we supply many nfl jerseys cheap!!
http://www.nflmlbncaacheapjerseys.com

Related Posts with Thumbnails