According to a report from The Nielsen Company, 23 percent (58 million) of mobile subscribers in the USA say that they viewed advertising on their phones in the past 30 days. More importantly, 51 percent of all users (28 million) who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad. Of those subscribers that saw an ad and responded, 26 percent said they sent a text message, 9 percent used click-to-call to respond.
Read the press release here: Nielsen - Press Release: 58 Million U.S. Mobile Subscribers Have Seen Advertising Over Their Phones
For a related article, please read this oldie but goodie about Ultracommercials
I wrote in May 2006.
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