One of the tactics that has worked well for me is the creation of a personal, chatty tone in all of my company's customer service emails, even those that are automatically generated. There is no reason for an email to read like an alien drone wrote it.Alien drone! That Larry Chase is a funny man. Subscribe to this newsletter at no charge here.
14 July 2007
Free Web Digest for Marketers
I was just browsing the latest edition of Web Digest for Marketers, a complimentary weekly email newsletter featuring reviews of and links to marketing-oriented websites. He always has some down to earth information to share, such as: