Responsible Marketing to Children

Cadbury Adams, Campbell, Coca-Cola, General Mills, Hershey, Kellogg's, Kraft, Mars, McDonald's, Pepsi and Unilever are pledging not to market unhealthy food to children.

Advertising Age - More Major Food Marketers Establish Kids-Advertising Limits- read article

From the article:

General Mills and Campbell join Kellogg and Kraft Foods in going beyond the industry initiative's basic minimum requirement, which asks advertisers to devote 50% of their marketing toward more healthful foods and lifestyles.

This is certainly a step in the right direction, as many children receive most of their information from their peers and the TV.

Tags: food marketing, responsible marketing, advertising to children