AlmondNet just announced a strategic Partnership with National AdForce, an interactive online advertising sales company. The partnership will allow the re-sale of AlmondNet’s BT purchase-intent data. (Can we say Gold Mine?)
From the article:
AlmondNet utilizes a process called "Post-Search behavioral targeting" to drive targeted display advertising to US and UK users across 40 demographic segments. Each user hosts a cookie that divulges recently-demonstrated purchase-intent to the ad firm.
![Tip of the hat (thanks)](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_GzlMG0dOhcIn-G4ksNmJ_dKvI9rAgSy9LO3aJ-0tNsolzfFEj_u5BziakPvhjb2K8e8Kbe5dbYdE-nb_AchFbULQ5wvV_uRa15wbBWE0fTIZMEl286dEJeTVIZr5WdwLvwP-/s200/tiphat.gif)
Beth Schechner from TrylonSMR
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1 comment:
This is an informative post for the advertisers.By means of this alignment with National AdForce company,the sales will be boost up a most.Great news for BT prooviders.
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