AlmondNet just announced a strategic Partnership with National AdForce, an interactive online advertising sales company. The partnership will allow the re-sale of AlmondNet’s BT purchase-intent data. (Can we say Gold Mine?)
From the article:
AlmondNet utilizes a process called "Post-Search behavioral targeting" to drive targeted display advertising to US and UK users across 40 demographic segments. Each user hosts a cookie that divulges recently-demonstrated purchase-intent to the ad firm.
Beth Schechner from TrylonSMR
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1 comment:
This is an informative post for the advertisers.By means of this alignment with National AdForce company,the sales will be boost up a most.Great news for BT prooviders.
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