In Politics, Web Surpasses TV for Under-30 Voters - Advertising Age - Campaign Trail
A survey by SS&K and Advertising Age of close to 2,000 New Hampshire voters just ahead of this year's primary showed that 40% of adults visited a candidate's home page on the web. And one in four visited a candidate's profile on one of those newfangled social networks.One interesting finding is that 26 percent of those surveyed, regardless of age, visited a candidate's profile on a social-networking site (36 percent of those under 30 and 15 percent of those over 30).
The article stresses the important of television to the race, but I think the Internet may be closing the gap. Why would I listen to a debate when I can check their voting records, find their stance on controversial subjects, read and compare their environmental policies online?
Excellent post, CyberCelt. I don't even know what a TV is anymore. Have you tried glassbooth.org to get the scoop on the candidates. A friend sent me the link last month, and I have been sending folks there to get the skinny on the candidates who support their issues of concern. It's very efficient.
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