13 February 2009

WWF PSA Features "White Winter Hymnal"

Full Credits

Client: WWF
Agency: Leo Burnett, Sydney
Executive Creative Director: Andy DiLallo,
Jay Benjamin
Copywriter: Rupert Taylor
Art Director: Dave Ladd
Agency Producer: Adrian Shapiro
Production Company: XYZ Studios
Director: Stephen Watkins
Producer: Hamish Macdonald
Musical Artist: Fleet Foxes
Song: White Winter Hymnal

Not everyone is an environmental supporter. I believe this PSA may change the minds of some people. The blending of music, style and animation builds a sense of belonging to something larger than us and prompts us to take action to protect it.

I think this video PSA is effective in demonstrating how you may BE the change you want to see in the world. What do you think?

View other videos for WWF on YouTube.

Tip of the Hat to Creativity-Online


SandyCarlson said...

That was well done. Following those checkmarks to where the support goes is really effective.

Anonymous said...

Awseome Cause, Awesome Video...

I'll promote it on my blog...

Anonymous said...

Nice video, very artistic I founded. This video is very relaxing, with pedogogical content.


CyberCelt said...

@sandy-I thought it was an effective ad as well.

@rohit-Thanks for spreading the word.

@olivia-It is artistic. I like all the special effects.

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