Nielsen Webinar: Value of a Social Media Impression

Advertising Effectiveness:
Understanding the Value of a Social Media Impression

Date: Thursday, May 27

Time: 2:00 p.m., ET / 1:00 p.m., Central / 11:00 a.m., PT

Presenters:
Jon Gibs, VP Online & Integrated Analysis, Nielsen
Sean Bruich, Measurement Research, Facebook

• Does advertising on social networking sites deliver the reach and lift across all the metrics important to brand advertisers?
  
  
• How can marketers use a combination of paid and earned media to increase advertising effectiveness by three- to four-fold?
  
  
• What is the value of a Facebook fan and how can a fan base drive social advocacy within paid media?

** The webinar is Free, but you must Register. Click here to register now. **

Tags: nielsen, facebook, webinar, advertising effectiveness, social media