Monetizing MySpace Traffic - eMarketer
From eMarketer analysis:
. . . an eMarketer analysis of FIM US revenues versus unique visitors shows that FIM is getting better at monetizing its traffic. eMarketer estimates that the US accounts for 80% of total FIM revenues. That puts US revenues at FIM at $180 million in the June quarter, up 23% from $146 million in the same quarter in 2007. By contrast, the average number of monthly unique visitors in the US grew just 6.6% in the same time period, according to eMarketer's analysis of comScore Media Metrix data.In Q2 2007, FIM earned roughly $0.59 in average monthly revenue per US unique visitor. In Q2 2008, average monthly revenue per US unique visitor was $0.68, or an increase of 15 percent. Monetization has fallen off since late 2007, when average monthly revenue per unique visitor reached $0.75.
Monetization is accomplished with behavioral targeting, called HyperTargeting initiative. Display ads are targeted based on information users divulge in their profiles. One-half of all ad buys now include HyperTargeting. For the last two quarters CPMs for HyperTargeting campaigns have been more than double those for nontargeted advertising,.
Person June quarter
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Whoa that's alot of money per a year... What more does a company want then to make 700 million dollars per a year off one website. Looks like fox is going to focus more on the online business then the offline
hemmm.. i imagine i own that sitee :)
I did not yet try myspace as blog, because myspace according to me was better was used to look for the friend than looked for money,
entrecard lovers comm.!
I wonder if the creators of Myspace have anything to do with the company now? I am sure they feel they should have held onto the company a little longer. It looks like Murdoch made back his investment rather quickly!
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